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VOL. 12, ISSUE 2 (2026)
Social learning theory implementation in studying the normalization phenomenon of digital bullying among adolescents
Authors
Putu Pramana Aji Santana, Nyoman Sudipa, Luh Putu Suryani
Abstract
The transformation of information technology
has become an identity among teenagers without being accompanied by digital
ethics, resulting in negative impacts among teenagers, one of which is the
phenomenon of digital bullying or cyberbullying which is increasingly prevalent
on various social media platforms. This study was conducted to comprehensively
examine how the implementation of Social Learning Theory can explain the
mechanisms behind the normalization of digital bullying. This research method
uses a normative approach using sources relevant to this study. The results of
the study indicate that the normalization of digital bullying occurs through
exposure to viral aggressive content from popular figures on social media that
triggers verbal violence and forms collective social norms to gain recognition
and conformity within peer groups. These acts of aggression transform from mere
impulses into planned adaptive behaviors to maintain social status, thus
creating a permissive digital ecosystem and killing individual empathy under
the shadow of group solidarity.
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Pages:174-177
How to cite this article:
Putu Pramana Aji Santana, Nyoman Sudipa, Luh Putu Suryani "Social learning theory implementation in studying the normalization phenomenon of digital bullying among adolescents". International Journal of Law, Vol 12, Issue 2, 2026, Pages 174-177
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