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VOL. 12, ISSUE 1 (2026)
Protection of consumer rights in accordance with ministry of health standards on social media platforms
Authors
Nguyen Thi Duyen, Le Thi Quynh, Nguyen Hoang Nam
Abstract
In the context of the Fourth Industrial
Revolution, rapid technological advancement, and digital transformation, social
commerce has emerged as a highly promising business trend on social networking
platforms. However, these novel trends can also become a double-edged sword
when individuals and organizations exploit the viral nature and perceived
credibility of social commerce to disseminate inaccurate information,
exaggerate product efficacy, or cause serious misconceptions regarding quality,
particularly for health-related products. Within the scope of this article, the
authors analyze the current status of protection of consumer rights against the
advertising of products not certified in compliance with the Ministry of
health’s standards, thereby contributing to enhancing the effectiveness of
online advertising management, ensuring consumer safety, and promoting the
healthy, transparent development of Vietnam's digital economy.
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Pages:484-487
How to cite this article:
Nguyen Thi Duyen, Le Thi Quynh, Nguyen Hoang Nam "Protection of consumer rights in accordance with ministry of health standards on social media platforms". International Journal of Law, Vol 12, Issue 1, 2026, Pages 484-487
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