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VOL. 12, ISSUE 1 (2026)
Assessing the current status of data-driven business models and service personalization development in Vietnam
Authors
Nguyen Thi Lan Anh, Lo Thu Hang, Truong Hao Nam
Abstract
In the digital era, data has emerged as a
strategic asset, driving the formation and evolution of modern business models.
The growing expansion of data-driven business models and service
personalization plays an increasingly vital role in today’s socio-economic
landscape. However, practical implementation still faces numerous limitations,
hindering sustainable data exploitation. Against this backdrop, this paper
focuses on assessing the current development of data-driven business models and
service personalization trends in Vietnam. Furthermore, the study provides
insights into key achievements and existing shortcomings while identifying the
underlying causes of these issues. These findings serve as a foundation for
proposing comprehensive solutions to foster the growth of Vietnam's data
economy.
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Pages:296-300
How to cite this article:
Nguyen Thi Lan Anh, Lo Thu Hang, Truong Hao Nam "Assessing the current status of data-driven business models and service personalization development in Vietnam". International Journal of Law, Vol 12, Issue 1, 2026, Pages 296-300
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