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VOL. 11, ISSUE 8 (2025)
Business liability for product mislabeling in Indonesia's cosmetics industry: A consumer protection law perspective
Authors
Haliza Kanaya Rizky, Lintang Yudhantaka
Abstract
Indonesia’s rapidly growing cosmetics
industry, marked by increased production and export performance, faces pressing
legal challenges regarding product labeling. Mislabeling defined as the
inclusion of false, misleading, or incomplete information on cosmetic packaging
undermines consumer rights to safety, accurate information, and informed
choice, as guaranteed by Law No. 8 of 1999 on Consumer Protection (UUPK). This
article aims to analyze mislabeling not as a mere administrative oversight but
as a legal violation with civil and criminal consequences. Utilizing a statute
and conceptual approach, the study examines the regulatory framework governing
business actors' responsibilities and the legal safeguards afforded to consumers.
Findings reveal that mislabeling may constitute fraudulent misrepresentation
under Article 1321 of the Indonesian Civil Code, rendering consumer consent
legally defective and contracts voidable. Furthermore, business actors may be
held strictly liable under Article 19 of the UUPK, with obligations to
compensate affected consumers. The research underscores the role of product
labels as legal declarations, not just promotional tools, and highlights the
need for stronger enforcement to uphold fair, transparent, and accountable
market practices. Ultimately, the study calls for the recognition of labeling
as a central mechanism of consumer protection law, emphasizing the duty of
businesses to ensure accuracy and honesty in every aspect of product
information.
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Pages:19-22
How to cite this article:
Haliza Kanaya Rizky, Lintang Yudhantaka "Business liability for product mislabeling in Indonesia's cosmetics industry: A consumer protection law perspective". International Journal of Law, Vol 11, Issue 8, 2025, Pages 19-22
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