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VOL. 11, ISSUE 7 (2025)
Legal aspects of digital marketing: A comprehensive analysis of data collection, storage, and usage practices in Uzbekistan
Authors
Azam Sarabekov
Abstract
This article offers an in-depth examination of the legal dimensions of
digital marketing in Uzbekistan, emphasizing data collecting, storage, and
utilization methods. It analyzes the existing legal framework regulating these
behaviors, encompassing the Law on Personal Data and the Law on Advertising,
and proposes potential areas for enhancement. The research underscores
significant difficulties like informed consent, data security, transnational
data transfers, targeted advertising, and personalization. The article proposes
prospective reforms to improve consumer safety and promote innovation in the
digital economy by drawing analogies with international regulations such as the
EU's General Data safety Regulation (GDPR). This encompasses implementing
stricter data security standards, establishing explicit regulations for
cross-border data transfers and targeted advertising, and formulating a more
extensive accountability framework for data protection infringements. The study
continues by underscoring the necessity for continuous collaboration among
policymakers, industry stakeholders, and consumer advocates to establish a
balanced legal framework that tackles the increasing issues of digital
marketing.
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Pages:31-34
How to cite this article:
Azam Sarabekov "Legal aspects of digital marketing: A comprehensive analysis of data collection, storage, and usage practices in Uzbekistan". International Journal of Law, Vol 11, Issue 7, 2025, Pages 31-34
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