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VOL. 11, ISSUE 12 (2025)
Governing digital markets in India: A case study of legal and regulatory frameworks affecting the e-commerce sector
Authors
Veena Kumari
Abstract
The exponential growth of the e-commerce sector has transformed India’s
digital economy by reshaping market structures, consumer behaviour, and
regulatory priorities. Digital marketplaces now function as critical
intermediaries in trade, raising complex legal issues relating to consumer
protection, competition, data governance, foreign investment, and platform
accountability. This research paper examines the legal and regulatory
frameworks governing digital markets in India through a case study of the e-commerce
sector. Using doctrinal and qualitative analysis, the study evaluates the
effectiveness of existing laws such as the Information Technology Act, Consumer
Protection Act, Competition Act, and Foreign Direct Investment policy in
addressing emerging challenges. The paper argues that while India has adopted
multiple regulatory instruments to govern e-commerce, the framework remains
fragmented and enforcement-oriented rather than principle-based. It concludes
by advocating a coherent, adaptive, and forward-looking regulatory approach to
ensure fair competition, consumer welfare, and sustainable growth of digital
markets in India.
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Pages:182-185
How to cite this article:
Veena Kumari "Governing digital markets in India: A case study of legal and regulatory frameworks affecting the e-commerce sector". International Journal of Law, Vol 11, Issue 12, 2025, Pages 182-185
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