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VOL. 11, ISSUE 11 (2025)
Deception in the marketplace: A comparative legal inquiry into advertising and fair trade regulation in India and the United Kingdom
Authors
Ram Narayan Garg
Abstract
Consumers are now more exposed to deceptive advertising and unfair
trade practices due to the quick growth of international markets and digital
platforms. This study looks at the legal protections offered in India, how they
differ from those in other countries, and how consumer protection laws have
changed over time. The study analyzes statutory provisions, court decisions,
and international frameworks using a doctrinal methodology. The results show
that issues still exist because of aggressive marketing, the emergence of
influencer culture, and AI-driven targeted advertising, even in the face of
legislative frameworks like the Consumer Protection Act, 2019 in India and
comparable laws in the UK. This study traces the development of misleading
advertising from print to digital, identifying structural flaws and proposing
fixes. The study concludes that in order to strike a balance between consumer
welfare and commerce, stronger enforcement, consumer education, and a reduction
in celebrity endorsements of dangerous products are essential.
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Pages:32-38
How to cite this article:
Ram Narayan Garg "Deception in the marketplace: A comparative legal inquiry into advertising and fair trade regulation in India and the United Kingdom". International Journal of Law, Vol 11, Issue 11, 2025, Pages 32-38
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