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VOL. 10, ISSUE 6 (2024)
Implications of the minister of trade regulation number 31 of 2023 on predatory pricing on Tiktok Shop
Authors
Natania Fibriyanti, Nanik Sutarni, Adhiputro Pangarso Wicaksono
Abstract
The innovation that TikTok has made towards
electronic commerce by providing buying and selling transaction services on
social media platforms has made the government take a stand by reviewing the
Minister of Trade Regulation Number 50 of 2020 giving rise to Minister of Trade
Regulation Number 31 of 2023 to regulate the running of Social-Commerce with
the aim of creating an electronic trading environment that is healthy,
beneficial and fair by considering the movement of technological progress. The
presence of the TikTok Shop by offering products or goods at very cheap prices
has led to allegations of predatory pricing, triggering protests from UMKM
traders because they have lost consumers due to not being able to compete on
price. This is what the government has paid special attention to as an effort
to support the empowerment of UMKM and trade entrepreneurs through domestic
electronic systems and to increase customer protection. The researcher's
research aims to find out the background to the issuance of Minister of Trade
Regulation Number 31 of 2023 and find out the implications of Minister of Trade
Regulation Number 31 of 2023 on Predatory Pricing in the TikTok Shop E-Commerce
sector. The research carried out is normative legal research, with a juridical
approach and descriptive study which takes secondary data materials by
examining library materials by adapting data from tertiary, primary and
secondary legal materials. Based on research results, it is understood that
with the issuance of Minister of Trade Regulation Number 31 of 2023, the TikTok
Shop was closed due to problems with its E-Commerce permit and was allowed to
operate again after fulfilling the provisions of this regulation. It is known
that very cheap prices cannot be categorized as Predatory Pricing if they do
not fulfill the elements as described in article 20 of Law Number 5 of 1999
regarding the Prohibition of Monopoly Practices and Unfair Business Competition.
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Pages:120-125
How to cite this article:
Natania Fibriyanti, Nanik Sutarni, Adhiputro Pangarso Wicaksono "Implications of the minister of trade regulation number 31 of 2023 on predatory pricing<i> </i>on Tiktok Shop". International Journal of Law, Vol 10, Issue 6, 2024, Pages 120-125
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