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VOL. 10, ISSUE 1 (2024)
Obstacles and alternative solutions to the valuation of YouTube content as collateral in intellectual property based financing
Authors
Vivian Valensia, Moch Najib Imanullah, Hari Purwadi
Abstract
The rapid globalization
of the creative economy sector means that Intellectual Properties can be used
as collaterals. One of them is YouTube content which is the result of
creativity that has copyright. The mechanism for this is regulated in Law
Number 24 of 2019 concerning Creative Economy. To provide a legal certainty on
the creative economy, the Government has issued Government Regulation Number 24
of 2022 concerning Implementation Regulations of Law Number 24 of 2019 on the
Creative Economy. It provides benefits for creative economy actors, one of whom
is a content creator or YouTuber. As the owner of copyright which is one of
intellectual properties, he or she can cultivate and utilize it. However,
although normatively intellectual property can be used as an object of
collateral, this still raises several challenges that can hinder its
implementation. One of them is the valuation of YouTube content as a collateral
for debt. This research used normative legal research methods and the results
were analyzed by using statutory and conceptual approaches which might be a
solution to the problem of YouTube content valuation through collateral
monitoring & evaluation, a monitoring of credit and collateral in banking.
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Pages:59-62
How to cite this article:
Vivian Valensia, Moch Najib Imanullah, Hari Purwadi "Obstacles and alternative solutions to the valuation of YouTube content as collateral in intellectual property based financing". International Journal of Law, Vol 10, Issue 1, 2024, Pages 59-62
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