Consumer empowerment in the digital economy: A critical analysis of the Cameroonian law on consumer protection in the digital age
Akama Samuel Penda
Developments in information and communications technology have significantly influenced and changed people’s lives by providing new opportunities for consumers and businesses. In the digital economic era, an increasing number of consumers engage in e-commerce, which provides easier and faster access to products and services. However, it also presents some challenges for consumers that differ from offline commercial transactions. The impersonality of e-commerce weakens the relationship between businesses and consumers, thereby increasing consumer vulnerability that could lead to unfair commercial practices and causing uncertainty and lack of trust by consumers. Therefore, there is a need for the governments and economic operators to promote and protect consumer trust in digital markets so that lack of it will not hamper developments in the digital economy. Hence, the advent of the digital economy and, implicitly, of competition in the online marketplace has triggered new challenges in terms of consumer protection approaches. Online, consumer skills are expected to be improved and the level of consumer awareness and engagement increased. These are the baseline prerequisites of the sustainable purchasing decision and, thus, should be considered as pillars of responsible online consumption. Consistent with the novel consumption challenges, this article explores the effectiveness of the Cameroonian law on consumer protection in the digital economy in line with the six main principles of consumer protection, namely; protection, satisfaction, information, equity, redress, and participation.
Akama Samuel Penda. Consumer empowerment in the digital economy: A critical analysis of the Cameroonian law on consumer protection in the digital age. International Journal of Law, Volume 8, Issue 4, 2022, Pages 75-86