International Journal of Law

Authors
Vidula Walimbe, Dr. Shashikala Gurpur

Abstract
Small and Medium Scale Enterprises are an extremely diverse and heterogeneous group with a very wide range of needs and concerns. For small and medium-sized enterprises (SMEs) intellectual property (IP) is an important business asset. SMEs can benefit from the wealth of technological and commercial information available in patent and trademark databases to learn about recent technological breakthroughs, identify future partners, and find out about the innovative activities of competitors. Managing IP effectively and using it to devise business strategies is an increasingly critical task for entrepreneurs worldwide. IP strategy of SMEs should take a holistic approach to the different types of IP assets. Thus, the objective is to enhance awareness of MSME about Intellectual Property Rights (IPRs) to take measure for protecting their ideas and business strategies.