International Journal of Law

Authors
Dr. Gyanendra Kumar Sahu

Abstract
The concept of consumer protection has assumed great importance in modern jurisprudence. While it was previously believed to be the buyers responsibility to use his care and skill when entering into any transactions or making any purchases in the market, the maxim “cavet emptor” or let the buyer beware was the general rule. But things have changed and today the consumers are in a position to declare ‘sellers beware’. Today consumer is the King this change has been brought about not just because of change in the economic and financial market dynamics but also effective consumer laws.